We have had a long running issue with the numbers from the analytic reports NOT matching the bubble counts on our landing pages:
http://content.govdelivery.com/bulletins/gd/MIDNR-496f72
The above example shows 4 shares. When you go into the Add This analytics, it's way over 125. We believe we are using the canonical link in all places (both the landing page and the email that gets initially sent pointing back to said landing page).
The numbers do not need be identical, but this is a huge swing!
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