I'm currently testing the email button in our social sharing toolbar and we're getting some pretty decent engagement (as of this email 1,948 shares). However, the clicks back from the email shares are very low (154). That's only a 0.08% click-through rate.
I have a feeling the emails might be ending in people's spam (even though I made sure there were no spam trigger words in the email template and content being shared). Can your API be used so that these emails go out through us instead (we are our own ESP)? If not, do you have any best practices for improving CTR from email sharing?
We don't have any recommendations for improving clicks on email shares, and we work very hard to make sure our emails aren't caught in spam filters. Unfortunately we don't have a way of tracking how many have been opened yet, but that's a great suggestion that I'll pass along to our developers.
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