We are using the native plugin provided by facebook for Like, and your AddThis plugin for facebook Shares. I've noticed inconsistency between facebook and addThis analytics and I wonder why?
For the same period (17/11-17/12):
- facebook analytics gives 201 Likes (clicks on Like button) & 142 Shares (links to site in a status or Wall post)
- AddThis analytics gives 143 facebook Likes & 86 facebook Shares
What is exactly behind your facebook Likes & facebook Shares insights, and how can I link it to facebook insights?
Digital Marketing Manager EASTPAK
In order for Facebook Like clicks to be counted you need to have the FBML namespace in your <html> tag, like this:
You should receive a notification when I answer the question. Make sure it's not getting routed to your spam folder.
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